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Articles Tagged ‘2012 Sponsorship Marketing Council of Canada Conference and Awards’

How to cut through the cluttered sponsor-verse

Sponsorship expert Kim Skildum-Reid dished out advice at yesterday’s 2012 Sponsorship Marketing Council of Canada Conference.

By Jennifer Horn

April 4, 2012

The CCCE’s new media mix reflects push for caregiver advocacy

Chef Bombay launches first ever ad campaign after 25 years

Behind the Buy: Sleep Country’s biggest media spend in 30 years

Kraft Heinz goes big on OOH to show its presence in Canadian kitchens

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