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Basmatee Shah

EssenceMediacom hires LipCandy founder Basmatee Shah

The beauty-brand entrepreneur and experienced media exec joins the Toronto-based office of the global agency.

By Patti Summerfield

October 27, 2023

The CCCE’s new media mix reflects push for caregiver advocacy

Starbucks launches its largest-ever national campaign in Canada

Rona boosts media spend for ‘half-ass’ campaign

NSL’s inaugural campaign focuses on digital

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