Articles Tagged ‘BCON Expo’

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CBC unveils branded entertainment initiative

At BCON Expo, the pubcaster urged brands and producers to pitch new branded content ideas, with a focus on bolstering its daytime programming.

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Sunni Boot on branded content

The ZenithOptimedia CEO updates MiC on the challenges and opportunities in the branded content space, ahead of the BCON Expo.

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Strategy and Playback launch BCON Expo

The branded content conference kicks off March 28, bringing together Canadian brands and media.