Articles Tagged ‘BCON Expo’


CBC unveils branded entertainment initiative

At BCON Expo, the pubcaster urged brands and producers to pitch new branded content ideas, with a focus on bolstering its daytime programming.


Sunni Boot on branded content

The ZenithOptimedia CEO updates MiC on the challenges and opportunities in the branded content space, ahead of the BCON Expo.


Strategy and Playback launch BCON Expo

The branded content conference kicks off March 28, bringing together Canadian brands and media.