Articles Tagged ‘Bridgestone NHL Winter Classic’
Bridgestone NHL Winter Classic draws record numbers
The hockey game brought in 3.57 million viewers, the most-ever for a non-playoff NHL game in Canada.
NHL’s Winter Classic a power play for brands, fans
The event hosted the largest-ever audience for an outdoor NHL game, and drew sponsorship plays from companies including Scotiabank, Honda and MillerCoors.
