Articles Tagged ‘#Changethemodel’
#Changethemodel: TVB’s Theresa Treutler talks ratings
The TVB president and CEO on the current state of the Canadian TV and digital video ratings system in Canada, and what needs to change.
#Changethemodel: Direct-to-consumer initiatives
MediaCom’s Kevin Keane on why creating programs that integrate into consumer’s daily lives, like the Nike+ FuelBand, has reached the point of being “business critical.”
#Changethemodel: Chris Williams on TV ad measurement
The IAB president shares his take what needs to change in the digital television industry in Canada.
