Articles Tagged ‘Craft PR’

Popeyes in the spotlight on YouTube show ‘Hot Ones’

The QSR’s limited-time spicy menu items will be taste-tested by actress and singer Keke Palmer.

(Image courtesy of KDP Canada)

Nestea retro corner store aims to lure back fans

The Eaton Centre activation is part of a larger omnichannel campaign to reintroduce the brand under its new licensee, Keurig Dr Pepper Canada.

Behind the Buy: Canada Dry’s 1st apparel collab

The brand teamed up with Roots to reach a younger demo and tap into the renewed sense of Canadian pride.

Spotted! Reese’s taps a Québec tradition to build a sugar shack

The initiative builds on the brand’s previous efforts to promote Big Cup with Caramel during National Caramel Day.