Articles Tagged ‘Cynthia Young’

mobile targetnig

Inside the ad opps on the Globe’s new app

Details on goals for the reworked version, and the new ad options that will be launching on the platform next winter.

The Globe and Mail to launch daily video series

The title has updated its homepage, adding an emphasis on the website’s visual elements one month out from the launch of its daily video show Globe Now.

The Globe and Mail adds MOAT Analytics

The publisher is adding the brand metrics to larger campaigns to supplement traditional analytics like click-through rates.