Articles Tagged ‘Darryl Coburn’

ANTONIA THOMAS, CHRISTINA CHANG, NICHOLAS GONZALEZ, FREDDIE HIGHMORE

Bell Media adds linear attribution to SAM buying system

The change will allow SAM to become a broader 360-degree tool.

The-Rookie-623x350

Bell Media introduces more precise TV targeting

The media giant’s newest tool uses NLogic and Numeris data to target more specific audiences.