Articles Tagged ‘FMCG’
NielsenIQ isolates five trends for FMCG during sports season
Consumers want healthier snacks to snack on during games, they’re hosting more celebrations around sporting events, and more trends to watch for 2024.
Zenith forecasts FMCG ad spend will bounce back
FMCG food and drink brands expected to increase their ad spend on digital channels by 7% a year over the next two years.
