Articles Tagged ‘Gen Y’

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Humour, co-creation key to reaching Gen Z with ads: study

A new study from Kantar Millward Brown analyzed reactions to ads across three generations.

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Not all millennials are created equal: study

A new MTM study shows that while people aged 18 to 34 unite in areas like smartphone use and OTT, Gen Y and Gen Z differ on tech tools like tablets and wearables.

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Breaking down the millennials: MTM

Those in Gen Z are more likely to have a smartphone and use Snapchat, Tumblr and Reddit than those in Gen Y, according to new numbers.