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WPP Media downgrades global ad revenue forecast

Canadian industry expectation drops by half, while global projections decrease to 6% from 7.7%

By Patti Summerfield

2 days ago

The CCCE’s new media mix reflects push for caregiver advocacy

Think Turkey adopts new media mix to reach health-focused consumers

Amazon boosts media buy, adds WeTransfer to the mix

Moisson Montréal ventures into media buying for first time

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