Articles Tagged ‘Monster High’
Spotted! Mattel mixes shopping and play
The toy maker has launched Digital Shop ‘n Play, its first interactive pop-up store, at the CN Tower and will look to make similar activations part of its future strategy.
Spotted! Monster High gets ghoulish in Toronto
The Mattel toy brand is promoting its latest DVD release with activations at the Scarborough Town Centre and Toronto Eaton Centre that let kids become their favourite characters.
