Articles Tagged ‘Prime Time’
Is digital not much more than a ‘direct mail’ business?
Media pundit Michael Wolff downplayed digital’s impact at the Prime Time conference in Ottawa, saying traditional TV, with its paid subscribers, was the “big media revolution of our time, not digital.”
Second-screen strategies change workflow, extend IP life: CMF report
The new second-screen report, released at Prime Time, discusses how audiences can be engaged longer and deeper online, which can lead to monetization opportunities.
