Articles Tagged ‘Publicis Connect’
Behind the Buy: Heineken launches Silver with big purchase
Given the importance of the beer’s rollout, the brand says its support campaign is receiving a considerable budget.
Spotted! Heineken brings back Route 0.0 after first iteration boosted sales
The first activation was launched early last year to reach people who reduce their alcohol consumption in January.
Spotted! Heineken’s Union pop-up offers a break for Christmas shoppers
The brand launches a pop-up gift wrap store to promote its non-alcoholic beer at Union Station.
