Articles Tagged ‘UID 2.0’
What happens when a company uses UID 2.0?
A rush of new partners have pledged support for the post-cookie identifier this month. But how does it actually perform?
Environics Analytics adopts UID 2.0
In addition to bringing the post-cookie identifier to its clean room services, the analytics company is also adding more of its data to The Trade Desk’s programmatic platform.
P&G pledges its support for UID 2.0
The Trade Desk’s cookie alternative gets some big advertiser-side support.
