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programmaticads

Start, Stop, Change: UID 2.0 gets a big vote of confidence

Plus, Snap hit in latest big tech sector layoff and EssenceMediacom picks its post-merger CEO.

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Why Google’s cookie delay is good for buyers

More time could help the industry figure out how to get the transition right, which means embracing new strategies instead of trying to figure out work-arounds.

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Now may be the time to invest in TV advertising

The convergence of linear and CTV, with more options coming, are offering the best of both worlds.

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How should advertisers react to media cost inflation?

Dentsu examines why prices are going up, which platforms are impacted the most and how to get as much value as possible out of a plan.

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The Trade Desk’s platform aims to maximize brands’ digital ROI

Neutrality enables choice and control for buyers

Sponsored

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Bell’s DSP offers powerful Canadian data to Canada’s top watercooler content

Suite of data-driven tools helps brands reach the audiences that matter

Sponsored

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Quantcast ups the programmatic ante with live brand lift results

New products help brands measure impact in real time

Sponsored

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MiQ brings sustainability to digital ad campaigns

The goal is to help brands reduce their carbon footprint, one buy at a time

Sponsored

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AdTheorent’s privacy-forward approach is the future of programmatic

Harnessing the power of advanced machine learning to drive business outcomes for brands

Sponsored

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Advances in programmatic are paying off in new ways for consumers and brands

(SPONSORED CONTENT) Next-level digital advertising tools are amping up ROI and contributing to a more people- and planet-friendly internet.

Sponsored

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Is the threat of a recession tomorrow impacting media decisions today?

Both history and post-pandemic trends suggest it will be some time before the state of the economy impacts spending, but some are looking to more flexible channels… just to be safe.