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The Trade Desk’s “Better Together” Approach
The platform expands its offerings and reach to help target the full funnel.
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Native Touch helps brands navigate omnichannel advertising
The platform is using a holistic approach to advertising, extending mobile-first strategies to all programmatic channels.
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AdChat’s intuitive messaging creates conversations – and conversions
The AI-driven platform drives high engagement for brands
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Environics Analytics connects data points to reach new audiences
How using data to enable growth in a cookieless world is paying off
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Teads’ emphasis on attention metrics pays dividends
How the programmatic platform aims to maximize the attention brands receive
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Rethinking your programmatic partnerships
In a world of ever-increasing complexity, programmatic players have been busy developing new tools and capabilities that will change how you think about your digital ad spend.
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MiQ builds uniquely Canadian, diversified TV solution for marketers
The programmatic media partner’s agnostic approach brings innovative solutions to respond to CTV’s biggest hurdles.
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What digital media leaders are watching in efforts to regulate AI
As Bill C-27 makes its way through parliament, experts are hoping for a transparent, ethical and responsive framework.
Start, Stop, Change: The year begins with big pushes into retail media
Plus, more layoffs hit tech and media companies and CBC names its new lead for ads.
The key to a Super Bowl buy might have nothing to do with the game
Whether a brand is a big game advertiser or trying to tap into the moment, buying the ad time is just the beginning.
Which brands bought the most ‘New Year’s Resolution’ ads?
AdEase takes a look at how deep the competition was for fitness, finance and travel brands advertising in January.
Retail media and connected TV will help defend against ad declines in 2023
GroupM’s forecast also finds that, in Canada, linear TV is still on a growth trajectory.
Start, Stop, Change: Tech layoffs send ripples through adland
Plus, World Cup delivers big ratings for Bell Media and the dispute between Torstar’s owners gets settled.
Buyers need new tactics if they want to reach gamers
Samsung’s Corey Johnston explains the formats, strategies and environments that can be effective in reaching an otherwise elusive audience.
The FAST channel race is on
With all the recent activity around ad-supported streamers, what’s the draw for both audiences and advertisers?