Articles Tagged ‘Wasaga Beach’

Cineplex Towels WeatherOrNot

Cineplex takes to the beaches

The media co chases a favourite Canadian topic aiming to achieve viral success with millennials (and to drive up summer sales).

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The Verdict: Wasaga Beach is for Quebecers

How a Quebec-focused agency turned a small budget and limited timeframe into a campaign that made the world’s largest freshwater beach an attractive spot for a spontaneous vacation.