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Articles Tagged ‘Yahoo Identity Solutions’

Yahoo adds identity testing to its DSP

The addition to the Yahoo Identity Solutions suite lets advertisers test campaigns in a simulated cookie-free environment.

By Patti Summerfield

January 10, 2024

Virtual Roundtable: Fashion retailers emerge from hibernation

Virtual Roundtable: Auto brands in the driver’s seat

Spotted! Cadbury phone home

Spotted! SpongeTowels cleans up Montreal after Moving Day

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