Ontario Tourism nabs first place on Toronto radio ad charts

Sleep Country Canada takes #2, while Koodo Mobile rises to the top in Montreal, according to Media Monitors for Aug. 1 to 7, 2011.

Ontario Tourism rose from its previous position at #3 on Toronto’s radio ad buy charts to #1 this edition with an ad buy of 619 spots, reports Media Monitors for the week of Aug. 1 to 7, 2011.

Previous top-slot holder Rogers Bundle dropped from the charts altogether, as did previous #2, the Government of Canada, making way for this edition’s runner-up Sleep Country Canada.

In #3 is Koodo Mobile, making a considerable shift up from #18.

Other notable changes in the Toronto charts are Chrysler-Jeep-Dodge’s move from #32 to #5 and Roger’s Hi-Speed’s entrance to the charts at #9.

In Montreal Koodo Mobile jumped up from #23 to top the charts, pushing previous #1 Dormez-vous to #2.

At #3 is previously uncharted Reno-Depot (a Rona brand).

Other newcomers are Montreal International Reggae Fest at #4, Mazda at #9 and Le SuperClub Videotron at #10.

The biggest shift on the Montreal charts is Shell’s move from #8 to #59.


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