Blue Ant Media has expanded its digital team.

Andrew Lane has been hired as the media co’s first director of digital solutions for its media solutions division.

Lane comes to Blue Ant Media from Weber Shandwick, where he worked for over six years, most recently as SVP of content and platforms. In the role he will be responsible for the development and creation of original branded video, web and mobile content for clients, as well as leading monetization opportunities for all of the media company’s domestic digital products.

“Andrew brings over a decade of experience in the digital content space, representing a portfolio of household names across Canada,” said Jamie Schouela, EVP, Canadian networks in a release. “He will leverage Blue Ant’s digital and content production expertise, ensuring we deliver on our commitment to align advertisers and their brands with our passionate audiences everywhere.”