MIAs shortlist: Best Use of Digital

On day three of our look at this year's nominees, we cover our largest category yet.
By Bree Rody
October 17, 2018

Welcome to day three of the shortlist roll-out for the 2018 Media Innovation Awards.

Today’s list focuses on our largest category yet, the ever-evolving world of digital. Our Best Use of Digital shortlisters have been selected for their innovative usage of digital media – whether that’s through location-based marketing, mobile media or the high-tech world of AR and VR.

The MIAs Gala takes place Nov. 28 at the Carlu in Toronto.

Click here for the shortlists in Best Media Insights, Best in Niche Marketing and Best Use of Content.

BEST USE OF DIGITAL

Best in Augmented/VR

  • “The App That Made Milk Cartons Sing!” Client: Quebec Milk Producers. Agency: Touché!
  • “Hotel Transylvania 3: AR Experience.” Client: Sony. Agency: UM Worldwide

Data-Driven Marketing

  • “Destination Pride.” Client: PFLAG Canada. Agency: FCB/Six
  • “Data vs. Car.” Client: VIA Rail Canada. Agency: Touché!
  • “McDonald’s Monopoly Coast to Coast.” Client: McDonald’s Canada. Agency: OMD Canada
  • “Reactine Pollen Alerts Data Evolution Program.” Client: Johnson & Johnson. Agency: UM Worldwide
  • “Programmatic Precision at Scale.” Client: Volkswagen. Agency: Touché!

Location-Based Marketing

  • “Follow the Arches.” Client: McDonald’s Canada. Agency: Cossette
  • “Safest Highway.” Client: Fountain Tire. Agency: FCB Canada
  • “Honda Waze.” Client: Honda Canada. Agency: Grip Limited
  • “Destination Pride.” Client: PFLAG Canada. Agency: FCB/Six
  • “Our True Colours.” Client: PPG – Sico. Agency: PHD Canada
  • “Data vs. Car.” Client: VIA Rail Canada. Agency: Touché!

Mobile

  • “The App That Made Milk Cartons Sing!” Client: Quebec Milk Producers. Agency: Touché!
  • “Destination Pride.” Client: PFLAG Canada. Agency: FCB/Six
  • “Honda Waze.” Client: Honda Canada. Agency: Grip Limited
  • “Snapping Up Deluxe Deals.” Client: Wendy’s Canada. Agency: Initiative

Best in Search

  • “Meet Your Search Bot.” Client: Sports Experts. Agency: Touché!
  • “Mercedes-Benz Dymanic Inventory Ads.” Client: Mercedes-Benz Toronto Retail Group. Agency: OMD Canada
  • “Script Your Search.” Client: BMW Canada. Agency: FCB Canada and Media Experts

Social Media

  • “Spout.” Client: Post Consumer Brands (Sugar Crisp). Agency: Ogilvy
  • “Bitcoin Bucket.” Client: Yum! Brands (KFC Canada). Agency: Grip Limited
  • “The Luckiest Campaign Ever.” Client: Loto-Québec. Agency: Sid Lee Media
  • “Hotel Transylvania 3: AR Experience.” Client: Sony. Agency: UM Worldwide
  • “Return of the Bacon Portabella Mushroom Melt.” Client: Wendy’s Canada. Agency: Initiative
  • “Northern Bars.” Client: Spotify. Agency: UM Worldwide

Websites and Microsites

  • “Destination Pride.” Client: PFLAG Canada. Agency: FCB/Six
  • “Seeker.” Client: Accor. Agency: Cossette
  • “Family Tree.” Client: SickKids Foundation. Agency: Cossette
  • “Assassin’s Creed – Ancient Egypt.” Client: Ubisoft Canada. Agency: Bleublancrouge

Display/Video

  • “McDonald’s Monopoly Coast to Coast.” Client: McDonald’s Canada. Agency: OMD Canada
  • “Telus Pik TV – TV That Doesn’t Play By the Rules.” Client: Telus Mobility. Agency: Cossette
  • “Svedka Halloween Banner Curse.” Client: Constellation Brands (Svedka). Agency: Bensimon Byrne

Technology

  • “Destination Pride.” Client: PFLAG Canada. Agency: FCB/Six
  • “Data vs. Car.” Client: VIA Rail Canada. Agency: Touché!
  • “Assassin’s Creed – Ancient Egypt.” Client: Ubisoft Canada. Agency: Bleublancrouge
  • “Your Everyday Coach.” Client: Sports Experts. Agency: Touché!
  • “Safest Highway.” Client: Fountain Tire. Agency: FCB Canada
  • “Mercedes-Benz: The Age of Instant Gratification.” Client: Mercedes-Benz Toronto Retail Group. Agency: OMD Canada