Jonathan Paul

Contact Jonathan by sending an email to jpaul@brunico.com

Articles by Jonathan Paul
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Fourteen inducted into 2011 NABS Honour Roll

MiC caught up with NABS executive director Jim Warrington after the gala for his thoughts on the evening’s festivities.

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Next Media Stars: Chris Swanson

Find out how this MEC strategist utilized his culinary skills to his advertising advantage, earning him a strategy Next Media Stars nomination.

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BitTorrent to distribute independent Aussie flick

Notes from the mediascape: The file-sharing company will make The Tunnel available to more than 100 million screens across the word via its software products.

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Next Media Stars: Shahnaz Mawji

This Carat strategist won the hearts of Canadians by reuniting Mattel’s Barbie and Ken in the national media spotlight.

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Liquid Nutrition drinks up North American expansion

The Montreal-based beverage brand is planning to launch throughout Canada and the US with a significant marketing push.

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Next Media Stars: Noah Vardon

Find out why this Starcom strategist was selected to be a part of strategy magazine’s annual Next Media Stars list.

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Canadian brands get in on UFC 129 mania

OLG Slots and Casinos, Gatorade and Pizza Pizza are just some of the Canadian brands that found ways of leveraging the event.

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Tourism Queensland’s million dollar memo

Notes from the mediascape: SapientNitro in Australia’s newest campaign for Tourism Queensland is targeting business travellers.

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McDonald’s looks to Twitter to talk local

The QSR is beta-testing a new product from Twitter that helps localize its mass marketing efforts.

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Connecting with youth in the modern mediascape: part two

In this strategy magazine media feature, writer Jonathan Paul takes a look at how Xbox and Oreo Cakesters are breaking through the clutter to connect with kids on all fronts.