Jonathan Paul

Contact Jonathan by sending an email to jpaul@brunico.com

Articles by Jonathan Paul
News

McDonald’s looks to Twitter to talk local

The QSR is beta-testing a new product from Twitter that helps localize its mass marketing efforts.

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Connecting with youth in the modern mediascape: part two

In this strategy magazine media feature, writer Jonathan Paul takes a look at how Xbox and Oreo Cakesters are breaking through the clutter to connect with kids on all fronts.

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Connecting with youth in the modern mediascape: part one

In this strategy magazine media feature, writer Jonathan Paul takes a look at brands that are breaking through the clutter to connect with kids on all fronts.

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Molson paints it black

The brewer has launched Molson M nationally, a new premium beer product targeting trendsetters and opinion leaders.

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Jim Warrington to direct NABS

The organization’s newly appointed executive director will officially start work on April 1.

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Best Buy puts customers in the crease

The retailer has launched a 3D augmented reality hockey game for Quebec and BC.

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Best Buy scores with AR game

The retailer has launched a 3D augmented reality hockey game for customers in Quebec and British Columbia.

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Adidas is ‘All In’

The brand is launching a global campaign promoting its sports, style and street lines together for the first time.

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Digital hits the aisles: part three

In this strategy magazine media feature, writer Jonathan Paul reveals the new digital landscape in today’s retail environments and Starcom’s Robin Hassan talks ROI.

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Feature: Digital hits the aisles, part two

In this three-part strategy magazine media feature, writer Jonathan Paul reveals the new digital landscape at play in today’s retail environments and how RBC, Bell and Vidéotron are using it.

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Feature: Digital hits the aisles, part one

In this strategy magazine media feature, writer Jonathan Paul reveals the new digital landscape at play in today’s retail environments and how media pros and marketers are using it.

News

SMF Day 2: Real world applications

Experts at the strategy-sponsored Shopper Marketing Forum talk Target’s arrival, P&G’s in-store philosophy and what brands can learn from NYC’s Duane Reade.