Jonathan Paul

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Articles by Jonathan Paul

Fourteen inducted into 2011 NABS Honour Roll


MiC caught up with NABS executive director Jim Warrington after the gala for his thoughts on the evening’s festivities.

Next Media Stars: Chris Swanson


Find out how this MEC strategist utilized his culinary skills to his advertising advantage, earning him a strategy Next Media Stars nomination.

BitTorrent to distribute independent Aussie flick


Notes from the mediascape: The file-sharing company will make The Tunnel available to more than 100 million screens across the word via its software products.

Next Media Stars: Shahnaz Mawji


This Carat strategist won the hearts of Canadians by reuniting Mattel’s Barbie and Ken in the national media spotlight.

Liquid Nutrition drinks up North American expansion


The Montreal-based beverage brand is planning to launch throughout Canada and the US with a significant marketing push.

Next Media Stars: Noah Vardon


Find out why this Starcom strategist was selected to be a part of strategy magazine’s annual Next Media Stars list.

Canadian brands get in on UFC 129 mania


OLG Slots and Casinos, Gatorade and Pizza Pizza are just some of the Canadian brands that found ways of leveraging the event.

Tourism Queensland’s million dollar memo


Notes from the mediascape: SapientNitro in Australia’s newest campaign for Tourism Queensland is targeting business travellers.

McDonald’s looks to Twitter to talk local


The QSR is beta-testing a new product from Twitter that helps localize its mass marketing efforts.

Connecting with youth in the modern mediascape: part two


In this strategy magazine media feature, writer Jonathan Paul takes a look at how Xbox and Oreo Cakesters are breaking through the clutter to connect with kids on all fronts.