Terry Poulton
BBM Snapshot: Everything you wanted to know about nature and eco mag buffs
NewsIn the no-brainer department, the 5.9 million Canadians who like to ‘read green’ are 30% more likely than average Canadians not to have an automobile.
Much MTV Group taps Caporicci
TelevisionHe’s the man that hooks up brands with youth viewers across all network platforms.
Notes from the Mediascape: Publisher’s contest invites new kind of CGC
PrintA consumer-generated cover is on offer from HarperCollins, which is giving women the opportunity to be featured on supermodel Carol Alt’s upcoming novel.
Globe and Mail‘s OOH headlines coming to Toronto
Out Of HomeFlashing breaking news on OBN’s Vancouver video boards has met with such success that the newspaper has decided to do likewise for Torontonians.
Brilliant: CTV contest giving TV fans vicarious thrills
TelevisionLaunched yesterday to create excitement about the fall sked, ‘Live the Drama’ offers winners such treats as a private dance lesson with a Dancing With the Stars choreographer and the chance to get ‘a corpse makeover’ on the set of CSI.
Metro bows new editorial strategy
PrintThe free daily chain is ‘repositioning as a hybrid newspaper,’ adding a stable of well known writers, and increasing focus on magazine-style sections including health, food, style and homes.
New Canadian men’s mag on the way
PrintThe Male Perspective will be the third magazine from the publisher of Canadian Architecture & Design and North of 89 when it arrives in January.
Planète Radio orbits into Quebec
RadioRNC Media, which operates 16 radio stations and five television stations in the province, has launched seven new radio stations across four regions.
New Cossette unit to focus on digital strategies
InteractiveAnnounced this morning, Bloom Digital Platforms will operate out of the agency’s Montreal office to ‘connect brands with consumers’ using tools developed over the past year.
Koodo calling all contortionists
Out Of HomeStarting today, ‘Kick It Like a Koodo-ciser’ will result in one of the brave folks who twist their bodies to fit into weird foam cut-outs getting to star in the mobile co’s winter campaign.
