CASSIES establish Benchmark

The CASSIES Awards announced today that this year's chair of judging is Daniel Rabinowicz, president of TAXI Montreal. There is a new category of award this year for B2B entries (see MIC, May 3/05). The CASSIES will also introduce a Benchmarking Panel made up of CASSIES judging vets like Arthur Fleischmann and David Rutherford. This new panel will ensure that all cases going forward in the ad race meet the mandate of impressive business results substantially caused by advertising. The awards deadline is set for June 30. The presentation gala is Nov. 24.
By Staff 
May 26, 2005

The CASSIES Awards announced today that this year’s chair of judging is Daniel Rabinowicz, president of TAXI Montreal. There is a new category of award this year for B2B entries (see MIC, May 3/05). The CASSIES will also introduce a Benchmarking Panel made up of CASSIES judging vets like Arthur Fleischmann and David Rutherford. This new panel will ensure that all cases going forward in the ad race meet the mandate of impressive business results substantially caused by advertising. The awards deadline is set for June 30. The presentation gala is Nov. 24.