July 28
Advertising in Games West Forum
600 Townsend St., San Francisco
512.415.8300
http://www.advertisingingames.com
Building on the success of the earlier Advertising in Games Forum held in NYC in April, the West Forum focuses on the emergence of games as the next big marketing medium. Keynote speaker is Mitch Davis, CEO of video game advertising network Massive. The day-long conference will feature sessions including advergaming and campaign tracking and ROI.