Consulting giant PricewaterhouseCoopers (PwC) released a report last week that finds the Canadian entertainment and media market poised to have the most consistent growth globally in the next four years, with an estimated 6% compound annual growth rate to $37 billion U.S. by 2009. According to the latest PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2005-2009, the projected growth in entertainment and media spending here between 2005 and 2009 will be lead by the Internet, filmed entertainment and video games.
Says Jerry Brown, director for PwC’s Canadian Entertainment and Media Advisory Practice: ‘Broadband internet will be the major growth catalyst across all regions. Canada’s high levels of penetration in urban areas and initiatives to expand access across all parts of the country will boost overall internet access spend and create new opportunities for online advertising.’ PwC’s report analyses 14 major industry segments including TV networks: broadcast and cable; radio and out-of-home advertising; video games and filmed entertainment among others. The book’s analyses spans five regions globally.
