Don’t ask us why, but Canada’s photography buffs are twice as likely as average Canadians to use baby shampoo for their own personal care. Here’s what else they’re into:

* 1.5 million (5%) of Canadians have shopped at a photo/digital finishing or camera store one or more times per month in the past year.

* Their photographic interests also include video, as they are 75% more likely to have purchased a video camera in the past 2 years than average Canadians

* As a group, these Canadians are twice as likely as the average person to have read Cosmopolitan or Martha Stewart Living in the past month.

* TV (86%), radio (83%), and Internet (62%) are the top 3 media by yesterday exposure for frequent photo/digital finishing or camera store shoppers.

* The top three formats by weekly radio reach for this group are: Adult Contemporary (33%), Hot Adult Contemporary (26%), and News/Talk (26%).

* Movies (64%), News/Current affairs (56%), and Suspense/crime dramas (45%) are the top three television program types watched in an average week by these photography enthusiasts.

Source: BBM RTS Canada, Fall ’06, Individuals 12+. The preceding information is from BBM RTS, a syndicated consumer-media survey of over 64,000 Canadians, conducted twice a year by BBM Analytics. For more information, contact Craig Dorning of BBM Analytics: cdorning@bbmanalytics.ca.