Thanks to marketer Rob Linden for spotting this fresh new campaign from Coca-Cola’s Simply Orange, aimed at getting consumers back to the brand’s tagline, “100% pure. Never concentrated. Never frozen.”
With media by UM Canada and creative by Zulu Alpha Kilo, the campaignm which runs until September includes OOH, print and in-store activities, Shannon C. Denny, marketing communications, Coca-Cola refreshments, tells MiC.
“In addition to the transit shelter ads, there is an oversized billboard with a large orange cut in half that sits above the physical board,” she says. “The orange, sitting atop a juicer, is filling the Simply Orange carafe below.”
[…] Jun From Media in Canada: Spotted! Simply Orange gets fresh by Val Maloney WP_SLIDESHOW_IMAGES = { load: […]
[…] Now too long ago, Media in Canada showcased a cool, but simple campign for Coco-Cola’s Simply Orange campaign. What made this campaign so titillating was its use of the environment and how well the message is delivered to the audience. Yes I know, that its called the DIGITAL MEDIA RUNWAY and this is a Out of Home piece, but it probably was designed and executed on a PC or MAC right? For the full story go here […]
[…] last month, MiC readers Spotted! Simply Orange billboards, with media by UM Canada and creative from Zulu Alpha Kilo, being planted all over the city. The […]