Vizeum Canada is continuing its recent hiring streak, adding Lucas Steinman as a digital communications supervisor working on its newly won Sears Canada account.

Steinman, who most recently held the role of senior digital strategist at M2, working with clients including General Motors, was hired because of the breadth of knowledge he has on the digital field, Micheal Bispo, SVP, managing director, Vizeum Toronto, tells MiC.

“We talked for two hours about digital when he came in for an interview,” he says. “It was the longest interview of my career. He also has a respect and understanding of the offline space, which is vital as the two areas become more connected.”