While we might not be so lucky as to pack up the books in June and spend the summer lounging outside like we used to as students, the dog days of the season are still a good time to reflect on the lighter side of things.

With that in mind, MiC is kicking off Tales from the Trenches, a series which asks members of the media industry to share moments they might wish never happened, but definitely learned from because they did in their early days in the business.

We recently spoke with Sunni Boot (CEO), Lauren Niemcewicz (OneSearch Director) and Julie Myers (President) at ZenithOptimedia about their awkward memories and subsequent learning’s.

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