Walmart Canada is launching the Walmart Live Better magazine in partnership with Rogers Media. The first issue of the free magazine, which was created through a concept from Walmart’s agency partners Mindshare Canada and JWT along with Rogers Media, will be on shelves in its stores across Canada in April 2013.

The magazine, which will have a circulation of one million copies, will also live online, on tablets and smartphones with content integration and single-sponsor opportunities available in each issue, according to a Rogers Media release on the launch.

Walmart Live Better magazine will be published six times a year and offer information and tips focused on food, home, beauty, health and fashion. The magazine will be launched first in English, with plans to include a French version by next year.

“This magazine makes a lot of sense for us,” said Emma Fox, CMO, Walmart Canada, in the release. “Walmart Canada is a shopping destination for 89% of moms in Canada, and 20 million people visit our supercentres every month. Through the Walmart Live Better magazine we can share information that adds value for our customers.”