ZenithOptimedia wins SCA’s global business

The global hygiene and forest products company has lines including Tork and Tena in Canada.
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ZenithOptimedia has won the global business for hygiene and forest products company SCA beginning at the start of 2014.

The company, which includes lines like Tork and Tena in Canada has sales in more than 100 countries around the world.

“SCA is a hugely successful global company and we are absolutely thrilled that the company is entrusting all of its media business around the world with ZenithOptimedia,” said Belinda Rowe, global managing partner, ZenithOptimedia in a release on the win. “We are really looking forward to working with SCA to help grow its brands by leveraging our full strategic, creative and ROI capability.”

ZenithOptimedia is part of Publicis, which last week announced it would be merging with Omnicom to form the Publicis Omnicom Group. That deal is expected to close in the last quarter of this year, or first quarter of 2014.