Rogers Media has announced it is adding the role of VP, Western Canada media sales and client solutions to its company, hiring Brad Kubota to the new role.

In the new role, Kubota will be based in Vancouver and oversee Rogers Media sales and client solutions in Western Canada, leading the creation and execution of innovative sales solutions.

Kubota, who starts at Rogers Media on Dec. 2, most recently worked as regional sales director in BC for Shaw Media. Prior to that he worked as VP of conventional sales at Bell Media in Toronto, and also held multiple roles with Canwest before it became Shaw Media.