Mindshare Canada and DentsuBos have been named the media and creative agencies of record for Manulife Financial following a formal review that began last fall.

The win for the media agency comes following a recent expansion of its c-suite, with Sheri Cooper becoming chief client operations officer, Armin Huska moving up to the position of chief digital officer and Lina Alles becoming the chief trading officer.

“Manulife is focused on increasing efficiencies and effectiveness across all our Canadian businesses,” said Jeronimo De Miguel, VP branding, Manulife Financial, in a release on the win. “From a brand perspective, this means we not only need to streamline our processes and leverage our strength, but also take our brand to the next level creatively. We think this new partnership will help accomplish that.”

OMD Canada previously worked with Manulife Financial.

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