La Presse has added the role of chief operating officer to its ranks, promoting Pierre-Elliott Levasseur to the position.

Levasseur has been with La Presse since 2005, most recently working as EVP at the media co since 2011.

In the new COO position, Levasseur will play a frontline role in the French daily’s operations, specifically dealing with revenue, finance, digital products and information technology. He will also continue to support the president and publisher in organizing the media co’s strategic development and revenue growth, as well as commercializing La Presse+.

The technology behind La Presse+ will be used to power a tablet edition for the Toronto Star, which is expected to bow later this year.