Casino Rama has chosen a new agency, picking Media Experts to handle its media buying and planning. It has also announced Taxi will now handle its brand communications and promotions going forward.

“We are very excited to partner with Taxi in developing and executing immersive experiences that engage people in Casino Rama’s unique story,” said Richard Ivey, CPO, Media Experts in a statement on the win.

“We’re looking to evolve how consumers understand and engage with Casino Rama and to tell a different story. Taxi and Media Experts are the team to help us get there,” said John Drake, Casino Rama’s VP of marketing, in a press release.

Located on reserve land of the Chippewas of Rama First Nation in Rama, ON, the 192,000 sq. ft. casino also features a 5,036-seat entertainment centres that hosts concerts and live entertainment. It has also hosted boxing and mixed martial arts events.

Casino Rama’s creative was previously handled by BBDO, which won the account last April.