Do Canadians prefer to share online articles or videos? Turns out they are spreading the love around. That’s according to a recent Media Technology Monitor report that shows people are just as likely to share a link to an article as they are to share one to a video.

A distinction does arise, however, for the student and 18-to-34-year-old demos, with both groups reporting that they are more likely to share videos than links to articles.

Overall, about half of all Canadians report sharing a news article and a link to a video within the past month, according to the study. The percentage of those who report sharing content online is highest for students (77%) and those aged 18 to 34 (69%).

Facebook is far-and-away the most popular online platform for sharing content, with 56% of those who shared a news article and 52% of those who shared a video within the past month sharing it on the social media site. Twitter comes in at a very distant second, with 10% of those who shared an article and 5% of those who shared a video in the past month reporting having shared it on that platform.

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