Articles Tagged ‘Twitter’

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The verdict: How GMC used social to rethink a big reveal

Trade and auto shows were on the back burner, so the manufacturer rewrote its own playbook, down to the timeline.

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Is your marcom keeping pace with the slowdown?

Twitter Canada tracks how brands are leaning into consumers’ new creative pastimes

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Amex Canada thinks ‘small’ with new Twitter series

The series is part of a broader campaign by Amex Canada to promote and help small businesses.

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Reaching Canadians on their ‘emojional’ rollercoaster

Twitter data finds feelings are running high and deconstructs how brands have evolved messaging to hit the right note

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Twitter to create special fan moments for WNBA, NHL

The platform will broadcast WNBA matches, while also letting fans cheer hockey players “in-arena.”

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How #watchparties connect brands with consumers

Twitter draws avid audiences as viewership explodes around big-name TV shows and movies

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Lockdown #watchparties are keeping Canadians connected

Twitter Canada tracked big engagement during quarantine as viewership exploded around big-name properties

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Where are social media users getting their news from?

Plus, the Reuters Digital News Report breaks down which news brands Canadians consider trustworthy.

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Twitter prepares for its return to live sports in Canada

A new feature will allow simulcast commentary from celebrity and media partners.

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ICYMI: Elle Fictions and Max get a new owner

Plus, The Globe and Mail gets a digital honour and more.

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ICYMI: Alex Panousis joins NABS national board

Plus, Pinterest ups its functions for boards and Twitter asks users to re-consider their language.

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Late March saw Twitter ad rev fall 27% year-over-year

Users surged for the platform, but the income generated by ads ran almost inverse to this lift.

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Even as Twitter usage surges, ad revenue is taking a hit

Daily active users are up 8% from last quarter, but Twitter says there will be impacts on projected revenue, as well as expenses and headcount.

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ICYMI: New story-like formats emerge, Transplant debuts with a bang

Plus, the Canadian Premiere League takes to TikTok.

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Twitter reports Q4, sees shares soar

The social media company surpassed $1 billion in quarterly revenue for the first time.