Articles Tagged ‘Twitter’

ecomm

ICYMI: Publicis Groupe buys CitrusAd

Plus, Twitter shuts down Fleets and Netflix tops SRG’s report.

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NHL taps into hockey fans’ conversations on Clubhouse

The audio app is one way the league has been using social to help develop the younger side of hockey’s fanbase.

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Spotted! Health Canada uses DOOH to drive discussion

In the first use of Twitter Billboard in Canada, Public Health is trying to trigger a national conversation around vaccinations.

research

Twitter users prefer contextually relevant ads: study

The findings from the independent study also indicate that Twitter users are willing to share data for personalization and choose mobile for their social media needs.

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Increased ad revenues boost Twitter’s earnings

The platform predicts a “modest impact” for the rest of 2021 in the wake of Apple’s ATT rollout.

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ICYMI: Twitter gets new brand safety certification

Plus, Facebook adds new monetization tools for creators and Bell Media and ICA open entries for IDEA contest.

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Twitter and So.da start a new social ecomm project

Corus’ digital agency builds on a branded content partnership after finding that it helped drive lower-funnel metrics.

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What’s on the horizon for Twitter Spaces and Clubhouse?

Even though traditional ad buying has not yet come to the live audio chat platforms, media buyers see the potential.

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The best Tweets of 2020

Twitter Canada reveals what campaigns broke through this year

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Twitter Fleets

ICYMI: Metroland gets into parcel delivery, Twitter lets Fleets fly

Plus, Instagram’s Reels and Shop tabs get a home and a Bell Media radio station changes the frequency.

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ICYMI: Departure’s stellar takeoff, Gusto partners on AVOD strategy

Plus, Twitter adds a new product to its ad suite.

social media

Q3 roundup: Facebook, Alphabet and Twitter demonstrate big tech’s bounce back

The sore spot for some appears to be user growth, which rose early in the pandemic but has since slowed.

hummer EV

The verdict: How GMC used social to rethink a big reveal

Trade and auto shows were on the back burner, so the manufacturer rewrote its own playbook, down to the timeline.

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Is your marcom keeping pace with the slowdown?

Twitter Canada tracks how brands are leaning into consumers’ new creative pastimes

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Amex Canada thinks ‘small’ with new Twitter series

The series is part of a broader campaign by Amex Canada to promote and help small businesses.