Articles Tagged ‘Twitter’

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How #watchparties connect brands with consumers

Twitter draws avid audiences as viewership explodes around big-name TV shows and movies

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Lockdown #watchparties are keeping Canadians connected

Twitter Canada tracked big engagement during quarantine as viewership exploded around big-name properties

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Where are social media users getting their news from?

Plus, the Reuters Digital News Report breaks down which news brands Canadians consider trustworthy.

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Twitter prepares for its return to live sports in Canada

A new feature will allow simulcast commentary from celebrity and media partners.

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ICYMI: Elle Fictions and Max get a new owner

Plus, The Globe and Mail gets a digital honour and more.

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ICYMI: Alex Panousis joins NABS national board

Plus, Pinterest ups its functions for boards and Twitter asks users to re-consider their language.

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Late March saw Twitter ad rev fall 27% year-over-year

Users surged for the platform, but the income generated by ads ran almost inverse to this lift.

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Even as Twitter usage surges, ad revenue is taking a hit

Daily active users are up 8% from last quarter, but Twitter says there will be impacts on projected revenue, as well as expenses and headcount.

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ICYMI: New story-like formats emerge, Transplant debuts with a bang

Plus, the Canadian Premiere League takes to TikTok.

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Twitter reports Q4, sees shares soar

The social media company surpassed $1 billion in quarterly revenue for the first time.

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How Corus and Twitter bested their own records with Samsung

A custom content series to promote the Galaxy Note 10+ managed to smash Twitter’s previous records for branded content. Here’s how they did it.

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Twitter puts trending brands in the Spotlight

A new feature will put brands in a position where users spend 26% more time looking.

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Twitter outlines policy banning political ads

Candidates, political parties, elected officials, PACs and social welfare organizations like the NRA are all banned from advertising on the platform.

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ICYMI: Twitter bans political advertising, Narcity expands stateside

Plus, Blue Ant brings on former Nat Geo exec and the Food Network gets into the holiday spirit.

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Twitter impacted by “revenue product issues” in Q3

Revenue rose, but missed targets, largely due to bugs the company is currently in the process of squashing.