Articles Tagged ‘Twitter’

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Why Amex ran a ‘choose your own adventure’ on Twitter

The “Scenario Thread” ad unit had users guide Will Arnett through the highs and lows of getting ready to travel.

Programmatic-Advertising

ICYMI: StackAdapt adds reporting for offline sales

Plus, Twitter grows its partner program and Mindshare picks up Media Agency of the Year honours from the Effies.

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ICYMI: La Presse adds a new section on Sundays

Plus, Twitter introduces new user features and LinkedIn gives up on Stories.

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ICYMI: Stingray goes international with Amazon

Plus, Snap launches new insights tool and Twitter teams up with Wealthsimple.

TikTok mobile

ICYMI: TikTok takes a shot at Stories

Plus, Rogers adds Disney+ memberships to plans, Sportsnet unveils National Bank Open broadcast schedule, and Discovery+ to launch in Canada.

ecomm

ICYMI: Publicis Groupe buys CitrusAd

Plus, Twitter shuts down Fleets and Netflix tops SRG’s report.

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NHL taps into hockey fans’ conversations on Clubhouse

The audio app is one way the league has been using social to help develop the younger side of hockey’s fanbase.

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Spotted! Health Canada uses DOOH to drive discussion

In the first use of Twitter Billboard in Canada, Public Health is trying to trigger a national conversation around vaccinations.

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Twitter users prefer contextually relevant ads: study

The findings from the independent study also indicate that Twitter users are willing to share data for personalization and choose mobile for their social media needs.

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Increased ad revenues boost Twitter’s earnings

The platform predicts a “modest impact” for the rest of 2021 in the wake of Apple’s ATT rollout.

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ICYMI: Twitter gets new brand safety certification

Plus, Facebook adds new monetization tools for creators and Bell Media and ICA open entries for IDEA contest.

Twitter Shops Fueled by so.da (2)

Twitter and So.da start a new social ecomm project

Corus’ digital agency builds on a branded content partnership after finding that it helped drive lower-funnel metrics.

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What’s on the horizon for Twitter Spaces and Clubhouse?

Even though traditional ad buying has not yet come to the live audio chat platforms, media buyers see the potential.

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The best Tweets of 2020

Twitter Canada reveals what campaigns broke through this year

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Twitter Fleets

ICYMI: Metroland gets into parcel delivery, Twitter lets Fleets fly

Plus, Instagram’s Reels and Shop tabs get a home and a Bell Media radio station changes the frequency.