Articles Tagged ‘Twitter’
Media buyer insights: Is Bluesky a good bet for advertisers?
Founded by Twitter creator Jack Dorsey, the social network has experienced impressive growth in recent weeks.
Roku appoints Pehar ad sales director for Canada
The industry veteran was most recently head of Canada ad sales at Spotify.
X updates its rules to formally allow adult content on the platform
The move formalizes a policy that already existed when the platform was known as Twitter, before Musk bought it in 2022.
Reddit files to go public
The message board site said it would reserve a chunk of its shares at the IPO price for its top users.
Twitter begins rebrand to X
The company is shedding 15 years of brand equity as it begins a move to be known as an “everything app.”
Twitter removes ‘government-funded media’ tag from CBC account
A group of public media companies from different countries had called out the company for undermining their credibility.
CBC leaves Twitter after being labeled as ‘government-funded media’
The tag has been criticized by news outlets for unfairly undermining their credibility.
Twitter no longer exists as a company after it is merged into X Corp
The new corporate entity recalls Elon Musk’s desire to create an “everything app.”
ICYMI: Twitter tries to show it is serious about brand safety
Plus, Google’s ad business faces a big legal challenge and Annex Media names new digital executives.
Twitter isn’t off the radar, but it is downgraded
Forrester data reveals that the platform’s problems, while recently exacerbated, are not new.
Twitter lays out its commitment for ‘Twitter 2.0’
The company’s first communication since the Elon Musk acquisition focuses on content moderation and embracing “public testing” of new features and policies.
Twitter may have let some people go by mistake, asks them to come back
It is estimated that up to half of Twitter’s workforce was fired on Friday.
Musk’s takeover of Twitter causes concern in the ad world
Brand safety is unlikely on the platform if Musk opens the doors to allow the return of unvalidated speech and fake news.
Cairns Oneil asks clients to pause Twitter activity due to Musk takeover
Interpublic Group, Mediabrands and FCB have expressed similar sentiments.
Attention to advertising is getting harder to achieve
New research from OMD Canada and Twitter Canada shows the correlation of attention and sales lifts.
