YouTube unveils new video ad products

From on-site directors to a new app, the video site has launched new tools that aim to make it easier for small businesses to create ads with the platform.
By: Gil C /

YouTube has unveiled a new suite of products aimed at making it easier to produce video ads for the platform.

Called YouTube Director, the launch includes automated and more personal options for creating video ads.

The YouTube Director for business app allows users to create video ads for their businesses from their mobile phone.

The company has also announced the addition of a human touch to enhance the product’s capabilities for clients. Once a client spends a minimum of $150 in advertising dollars, the YouTube Director onsite brings a professional filmmaker to shoot an ad (for free). The in-person option is currently only available in six cities in the U.S., with plans for expansion into other markets.

For app developers, the platform has launched YouTube Director Automated Video, which takes existing app assets from the Google Play Store and renders them into a video ad that can be used to promote the app.

The launch of YouTube Director follows the opening of a Canadian YouTube creator studio in Toronto earlier in the spring, which aims to provide a space for creators to learn and develop content for the platform.


Image: Gil C /