Steve Maich has been promoted at Rogers Media, expanding his role to become SVP of digital content and publishing at the media company.

Maich has led the company’s publishing business since 2012, but will now also be responsible for the media division’s digital strategy and growth.

He will continue to report to Rick Brace, president of Rogers Media in the role, which is a new one at the media company as it continues to shift to meet the consumers’ move towards digital.

“The needs of our audiences are changing fast, and we are changing to meet them,” said Maich in a release on his promotion.