BBC’s Canadian digital presence drops Thursday

The media company has also announced its director of ad sales, who will be handling spots on the new site.

BBC is officially launching a dedicated Canadian version of its North American edition of tomorrow.

The BBC first announced it would expand its presence into the Canadian market this summer, stating it would curate relevant international news as well as create specific features for local visitors. The media co already reaches a multiplatform digital audience of over 5.6 million users, according to comScore data it shared.

Along with news of the official launch date, the BBC has also revealed its Canadian sales lead. The company has hired Christina Galonska as director of ad sales. Galonska will be responsible for ad sales revenues on in Canada as well as on BBC World News, the BBC’s 24/7 news network in the market.

Postmedia had been Galonska’s home for 22 years prior to the move to the BBC. She started there as an account executive and most recently worked as manager of media strategy.




Image: Shutterstock