Sears buys the top: Media Monitors

The retailer purchased the most radio advertising in Toronto and Montreal for the week of Dec. 26 to Jan. 1.

Sears closed out the last week of 2016 as the top radio advertising buyer in Toronto and Montreal, according to the Media Monitors report for Dec. 26, 2016 to Jan. 1, 2017.

Though the top spot remained unchanged, the rest of the top five in Toronto was comprised of new entrants to the leaderboard. Sail moved to #2 from #6, the Ford Dealer Association jumped to #3 from #8, Walmart moved to #4 from #33 and Sunwing Vacations landed at #5 from #66.

Apart from Sears, the leaderboard in Montreal was also made up of new entries. Coca-Cola moved to #2 from #4 last week, the Discovery Channel entered the list at #3, Dormez-vous moved to #4 from #22 and Atmosphere jumped to #5 from #83.


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