Greg Hinton, a longtime GM and VP of Bell Media Radio for Brockville/Kingston, Ont., has died after a two-year battle with cancer.

Hinton died peacefully on Tuesday in his sleep at his home on Howe Island, Ont. at the age of 54. He is survived by his wife, three daughters and a son, according to a release from Bell Media on his death.

“Greg has played an integral role in the success of Bell Media’s Kingston and Brockville radio stations over his 30-year career, demonstrating an unrivaled commitment to the radio broadcasting business and his community,” said Dave Daigle, regional VP, Ontario and Atlantic, in the release. “Greg took great pride in growing on-air talent, serving as a mentor to many now working across the country. We are deeply saddened by this loss. He will be sorely missed.”

Hinton’s radio career began in 1986 at CHUM Radio (now Bell Media Radio). He has worked as VP and GM of Brockville’s two Bell Media Radio stations (104.9 JRfm and 103.7 BOB-FM) and Kingston’s two radio stations (98.3 Fly-FM and 98.9 The Drive) for the past 13 years.

There will be a visitation and celebration of Hinton’s life on Saturday between 1 p.m. and 3 p.m. at the Township Chapel of the Gordon F. Tompkins Funeral Homes in Kingston, Ont. Online condolences can be left at Gftompkinstownship.ca.

Correction: This article previously stated that Greg Hinton was survived by two daughters, but it should have read three. We regret the error.