Reader’s Digest and the Globe and Mail top Vividata rankings

The quarterly release found that print and digital readership for magazines remained healthy, and newspaper readership was flat.
By Bree Rody
February 27, 2017

The latest rankings from Toronto research firm Vividata shows that Canadians still have a sizeable appetite for newspapers and magazines.

For newspapers, survey respondents were asked whether or not they read a newspaper “yesterday.” Print readership (measured in average issue audiences for weekdays) remained somewhat steady with only a few dips: 8.8 million Canadians (age 12+) read “any” national print newspaper in 2016 Q3, down from 9.3 million in Q2.

However, readership of Ontario print newspapers remained unchanged at four million, Quebec remained steady at 2.1 million and some major dailies remained unchanged for readers.

A Vividata spokesperson told MiC that due to a change in its methodology, which Vividata introduced in January of 2016, direct comparisons on digital metrics could not be made to previous studies.

Despite some fluctuations in overall readership, the 2016 Q3 study found little change in which Canadian publications were the top-ranked.

Reader’s Digest was the highest-read magazine overall for Canada in combined print and digital. For digital-only, Sportsnet Magazine dominated with 1.6 million readers.

The Globe and Mail once again beat out the National Post in the national newspapers category, pulling in an average issue audience (for weekdays) of 2.6 million on digital and in print, versus 1.8 million at the National Post.

The next wave of data will cover the full calendar year 2016 (2016 Q4), and will be released in April. That report will also include information on various reader demographics,  and how content is consumed.

English magazines: Print and digital

  1. Reader’s Digest (4.8 million readers)

  2. Cineplex Magazine (4.7 million readers)

  3. Live Better (4.5 million readers)

  4. Canadian Living (4.1 million readers)

  5. Canadian Geographic (4 million readers)

English magazines: Print

  1. Reader’s Digest (4.4 million readers)

  2. Live Better (4.1 million readers)

  3. Cineplex Magazine (4 million readers)

  4. Canadian Living (3.7 million readers)

  5. Canadian Geographic (3.3 million readers)

English magazines: Digital

  1. Sportsnet Magazine (1.6 million readers)

  2. Cineplex Magazine (1.3 million readers)

  3. Maclean’s (1.3 million readers)

  4. Canadian Geographic (1.2 million readers)

  5. The Hockey News (940,000 readers)

French magazines: Print and digital

  1. Ricardo Magazine (1.9 million readers)

  2. Coup de Pouce (1.5 million readers)

  3. Vivre Mieux (1.1 million readers)

  4. Touring (French and English) (1.1 million readers)

  5. L’Actualité (981,000 readers)

French magazines: Print

  1. Ricardo Magazine (1.4 million readers)

  2. Coup de Pouce (1.4 million readers)

  3. Touring (French and English) (1 million readers)

  4. Vivre Mieux (966,000 readers)

  5. Bel Age Magazine (886,000 readers)

French magazines: Digital

  1. Ricardo Magazine (875,000 readers)

  2. Les Affaires/Les Affaires Plus (420,000 readers)

  3. L’Actualité (363,000 readers)

  4. Coup de Pouce (305,000 readers)

  5. Vivre Mieux (288,000 readers)

National newspapers: Print and digital

  1. The Globe and Mail (2.6 million readers)

  2. National Post (1.8 million readers)

National newspapers: Print

  1. Globe and Mail (1.2 million readers)

  2. National Post (870,000 readers)

National newspapers: Digital

  1. Globe and Mail (1.7 million readers)

  2. National Post (1.1 million readers)

Ontario newspapers: Print and digital

  1. Toronto Star (2.1 million readers)

  2. Toronto Sun (993,000 readers)

Ontario newspapers: Print

  1. Toronto Star (1.3 million readers)

  2. Toronto Sun (727,000 readers)

Ontario newspapers: Digital

  1. Toronto Star (1.1 million readers)

  2. Toronto Sun (391,000 readers)

Quebec newspapers: Print and digital

  1. Le Journal de Montréal (1.5 million readers)

  2. Le Devoir (392,000 readers)

Quebec newspapers: Print

  1. Le Journal de Montréal (981,000 readers)

  2. Le Devoir (168,000 readers)

Quebec newspapers: Digital

  1. La Presse (1.3 million readers)

  2. Le Journal de Montréal (679,000 readers)

  3. Le Devoir (271,000 readers)

Toronto newspapers: Print and digital

  1. Toronto Star (1.4 million readers)

  2. The Globe and Mail (779,000 readers)

  3. Metro (732,000 readers)

  4. Toronto Sun (585,000 readers)

  5. 24 Hours (559,000 readers)

Toronto newspapers: Print

  1. Toronto Star (891,000 readers)

  2. Metro (645,000 readers)

  3. 24 Hours (507,000 readers)

  4. Toronto Sun (442,000 readers)

  5. The Globe and Mail (413,000 readers)

Toronto newspapers: Digital

  1. Toronto Star (653,000 readers)

  2. Globe and Mail (473,000 readers)

  3. National Post (245,000 readers)

  4. Toronto Sun (232,000 readers)

  5. Metro (186,000 readers)

Montreal newspapers: Print and digital

  1. Le journal de Montréal (784,000 readers)

  2. Métro (553,000 readers)

  3. 24 Heures (439,000 readers)

  4. Montreal Gazette (251,000 readers)

  5. Le Devoir (210,000 readers)

Montreal newspapers: Print

  1. Le journal de Montréal (532,000 readers)

  2. Métro (500,000 readers)

  3. 24 Heures (398,000 readers)

  4. Montreal Gazette (151,000 readers)

  5. Le Devoir (92,000 readers)

Montreal newspapers: Digital

  1. La Presse (631,000 readers)

  2. Le journal de Montréal (361,000 readers)

  3. Le Devoir (142,000 readers)

  4. Montreal Gazette (130,000 readers)

  5. Métro (121,000 readers)

Vancouver newspapers: Print and digital

  1. The Vancouver Sun (492,000 readers)

  2. The Province (412,000 readers)

  3. Metro (329,000 readers)

  4. 24 Hours (298,000 readers)

  5. The Globe and Mail (254,000 readers)

Vancouver newspapers: Print

  1. The Vancouver Sun (356,000 readers)

  2. The Province (319,000 readers)

  3. Metro (297,000 readers)

  4. 24 Hours (269,000 readers)

  5. The Globe and Mail (125,000 readers)

Vancouver newspapers: Digital

  1. The Vancouver Sun (179,000 readers)

  2. The Globe and Mail (161,000 readers)

  3. The Province (138,000 readers)

  4. National Post (101,000)

  5. Metro (58,000 readers)

 

Correction: A previous version of this article contained comparisons of digital readership between quarters that were not appropriate due to changes in Vividata’s methodology. It also cited The Toronto Star‘s print readership for Ontario rather than Toronto when comparing to National Post‘s readership. MiC regrets the error.