Articles Tagged ‘Globe and Mail’
Planning for trust in an unstable digital future
Marketers say the next era will be defined by stronger infrastructure and smarter data use.
Building communities to take back control
With digital infrastructure under strain, are brands shifting focus to owned spaces to build connections?
Is the internet on fire, or just evolving? Industry execs weigh in
Media leaders and marketing experts discuss what feels like a crumbling digital infrastructure, and how to prepare for future bumps in the road.
MiC Roundtable: Where are media dollars going?
Media leaders and marketers discuss the challenges they’re (still) facing when it comes to closing the gap between digital and traditional media investment.
Exclusive: Globe and Mail makes significant investment in finance and business products
The publication is undergoing a multi-million dollar investment, beefing up its reporting team, adding new AI tools and enhancing its coverage.
Who will judge this year’s Young Lions?
The jury panels for the Cannes competition will be chaired by OMD’s Cathy Collier, Brunico’s Mary Maddever, and Kruger’s Susan Irving.
ICYMI: Dentsu launches Media Partner Appreciation Day
Plus, the Globe launches a co-branded retirement content hub and Tero taps Larouche.
Behind the Globe’s podcast partnerships
The publisher is not only building branded content, but developing subscriber opportunities with new audiences as well.
Amex highlights resilience with Globe series
The content marketing campaign further aligns the brand with small businesses.
Assessing the AWS outage will take time
Amazon’s cloud server issues slowed publishing and analytics services for multiple organizations for nearly a full day.
ICYMI: A new CEO for ComScore, a new image for Facebook
Plus, senior journalists in Canada shuffle about as Andrew Coyne leaves Postmedia and Don Martin announces his retirement.
ICYMI: Twitter tests new features, FX looks to the fall
Plus, The Globe and Mail signs with Amazom Web Services.
The Globe experiments with ambient audio
Rather than take a dive into an expensive podcast strategy, Tourism Newfoundland scratched its audio itch in a smaller-scale way.
Gen Z loves screen time, but aren’t all impacted by influencers: study
Advertisers, marketing strategies will have to shift to reach this entrepreneurial generation with some old-school values.
