Articles Tagged ‘Globe and Mail’

MiC Roundtable: Where are media dollars going?
Media leaders and marketers discuss the challenges they’re (still) facing when it comes to closing the gap between digital and traditional media investment.

Exclusive: Globe and Mail makes significant investment in finance and business products
The publication is undergoing a multi-million dollar investment, beefing up its reporting team, adding new AI tools and enhancing its coverage.

Who will judge this year’s Young Lions?
The jury panels for the Cannes competition will be chaired by OMD’s Cathy Collier, Brunico’s Mary Maddever, and Kruger’s Susan Irving.

ICYMI: Dentsu launches Media Partner Appreciation Day
Plus, the Globe launches a co-branded retirement content hub and Tero taps Larouche.

Behind the Globe’s podcast partnerships
The publisher is not only building branded content, but developing subscriber opportunities with new audiences as well.

Amex highlights resilience with Globe series
The content marketing campaign further aligns the brand with small businesses.

Assessing the AWS outage will take time
Amazon’s cloud server issues slowed publishing and analytics services for multiple organizations for nearly a full day.

ICYMI: A new CEO for ComScore, a new image for Facebook
Plus, senior journalists in Canada shuffle about as Andrew Coyne leaves Postmedia and Don Martin announces his retirement.

The Globe experiments with ambient audio
Rather than take a dive into an expensive podcast strategy, Tourism Newfoundland scratched its audio itch in a smaller-scale way.

Gen Z loves screen time, but aren’t all impacted by influencers: study
Advertisers, marketing strategies will have to shift to reach this entrepreneurial generation with some old-school values.

Globe to cut staff to save $10M
Employees have been offered voluntary buyouts, which will be followed by layoffs if targets are not met.

Globe and Mail unveils data-driven redesign
Phillip Crawley, publisher and CEO, on dropping from four sections to two and focusing on original content.

The Globe and Mail to cease print delivery to Maritimes
Phillip Crawley, publisher and CEO, said the costs of delivering papers to the area no longer makes good business sense.