Crucial Interactive has expanded its rich media Contobox unit with the launch of Contobox Video.

The new unit allows advertisers to add an interactive layer to their video creative. Features include video hotspots, 360-degree video, shoppable videos and choose your own adventure-style narratives. In order to expand the reach of the unit, Crucial Interactive partnered with Videology and StackAdapt.

Petar Bozinovski, president, Crucial Interactive, said the launch of Contobox Video came from clients shifting more of their media budgets toward video. He adds the Contobox unit now “bridges the gap” between display and video strategies.

The unit will be sold either by Crucial Interactive, or on trading desks working with the company, said Bozinovski.

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