AcuityAds, a Toronto-based ad tech and programmatic marketing platform company, reported revenue and EBITDA gains in its 2017 annual financial filings on Tuesday, but charted a net loss of $5.72 million due to non-cash items.

The company, which operates a self-serve programmatic platform for video, mobile and social media, saw annual revenues of $58.5 million for the year, up 48% from $39.6 million in 2016. That was likely helped by the 18 new platform partners it added to its self-serve offering in the last three months of the year.

Total revenue from the U.S. market (which the company has been prioritizing for growth along with expansion in the EMEA region) reached $35.3 million on the year, a 122% increase from $15.9 million last year.

Total revenue from North America self-serve services was up to $6.7 million, a 32% increase year-over-year.

While the company saw an increase in EBITDA year-over-year to $3.5 million from $2.98 million (thanks to changes to the earn out liability on its acquisition of 140 Proof), it saw a net loss of $5.72 million “primarily due to $6,633,066 of non-cash items such as depreciation and amortization, share-based compensation and impairment loss on intangible assets.”

The company has been investing in its video media assets over the last 12 months. At the end of the first quarter of 2017, the company announced the acquisition of Visible Measures, a video programmatic platform based in Boston, for US$10 million. In February 2018, it announced the intended acquisition of AdMan Media, a video platform for Spanish markets in Latin America and Europe.