The BMW Dealer’s Association made its debut at the top of the Media Monitors charts last week. It purchased the most radio advertising in Toronto for the week of April 8 to 15, with a total play count of 735.
BMW was followed by McDonald’s, which shot up from #22. New entrant Mazda premiered on the list at #3, while the top five was rounded out by Bell (up from #32) and Hudson’s Bay (up from #12).
Other new entrants to the list included Hyundai Auto Canada (#7) and BMO (#9).
Despite two auto dealers taking the top five, it was the QSR category that had the most buying power in Toronto. Coming in at 2,295 total spots, QSRs rose up from 1,634 spots the previous week.
In Montreal, CTV held the top buying spot for the second week in a row.
Coming in second was new entrant Virgin Mobile, followed by McDonald’s, which held the #3 spot for the second week in a row. New entrant Rona followed, with Re/Max closing out the list at #5, a spot it’s held onto for two weeks.
Other new entrants to the Montreal charts were Hyundai, the BMW Dealers Association and Desjardins Insurance, coming in at #8, #9 and #10 respectively.
Car and trucks, Asian factory was the largest category buyer for the Montreal market, making a big jump in its collective buy (583 up from 88).
Toronto, by brand
Toronto, by category
Montreal, by brand
Montreal, by category
