ICYMI: Newstalk strikes Waze partnership

Plus, Notable has made another acquisition, and APTN was renewed for a five-year term by the CRTC this week.

Newstalk partners with Waze

Newstalk 1010 has launched a new partnership with navigation app Waze. The new tool, Waze for Broadcasters, will allow the Toronto-based radio station to zero in on real-time traffic condition information for its listeners. The partnership will utilize Waze Complete Traffic Intelligence tools, which include the W on Air iPad app, giving anchors access to road reports, Waze user photos, comments and drive times. According to a Bell Media spokesperson, the partnership is specific to content and there will not be any immediate effect to the station’s ad offering.

Notable Life adds brand agency to its portfolio

Notable Life Media Group announced the acquisition of Toronto brand agency Convey this week. Convey, a full-service branding agency, will operate as a division within the Media Group, adding its five-person team to Notable Life’s existing team of 30. This marks the second major acquisition for Notable Life in a month; it acquired wine-focused experiential agency iYellow Agency in early August. The company, which started as an independent, millennial-focused digital news network, has pivoted to diversify its revenue streams in the last year since Claire Adams and Carli Posner came to the company in 2017, first as co-CEOs and then as owners. Part of its focus has been to create more experiential marketing opportunities for brands, and adding event production to its portfolio.

CRTC gives the go-ahead to APTN and others

The Aboriginal Peoples Television Network (APTN) was renewed for a five-year term by the CRTC this week. Fellow broadcasting channels TV5, Knowledge Network, The Weather Network and three Accessible Media channels were also renewed. APTN’s Canadian production expenditure has been set at 55% of gross revenues, as has TV5′s. Knowledge Network, being an educational service. The Weather Network did not have CPE requirements imposed on them. Knowledge will be required to devote at least 50% of its evening broadcast and 55% of its broadcast day to Canadian programming.