Rogers grows its media, overall revenue in Q4

Despite various cost efficiencies during the quarter, media expenditures were also up.
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Telco and media giant Rogers’ overall revenue was up both for Q4 and the entire year.

The company brought in $3.9 billion during the quarter ended Dec. 31, up 6% year-over-year, and $15.1 billion for the year, up 5%.

Media, which includes Rogers’ conventional and specialty TV operations, radio, consumer magazines and the Toronto Blue Jays, was also up slightly for both Q4 and the year. Media took in $540 million for the quarter, (up 2.7%) and $2.2 billion for the year (up 0.6%). Rogers attributed the media growth to higher revenue from both advertising and sports.

While Rogers’ media revenues are up, the company does not further specify what areas of media performed the strongest or brought in the most revenue.

Despite what Rogers identified as various “cost efficiencies” during the quarter (Rogers announced plans to cut about 75 staffers in its digital content and publishing staff last summer), expenditures in media were still slightly higher (about 10% for the quarter and 8% for the year) due to higher programming costs. Rogers also spent less on itsĀ  broadcast infrastructure this quarter, but spent more in the Rogers Centre.

Aside from media, revenues were also up in cable ($989 million for the quarter, up 0.8%) and wireless ($2.5 billion, up 7.7%).